THINK sauce first.
Cravings don’t start with chicken. Or ribs. Or fries. They start with flavor—and flavor starts with sauce. Sauce First taps into that instinct, declaring once and for all that sauce makes the meal. With 30 bold, bottle-popping options, we rewrote the dinner decision: don’t ask what’s for dinner?—ask what’s in the bottle? When sauce leads, everything else tastes better. Think Sauce First.
To celebrate those who truly live sauce first, we dropped a legendary 30 Rack of Sauce—thirty bottles of Sweet Baby Ray’s, all packed in one glorious crate—and auctioned it off on eBay to the highest bidder. Part collector’s item, part flex, part flavor overload—this was a saucy stunt for the fans who don’t just like Ray’s… they live for it.
