Developed the name, tagline, and visual identity for Harpoon Low Key, a beer brand built to feel crisp, classic, and effortlessly chill.

The goal was to create something that felt classic and approachable, but with a cleaner, more modern edge. The result is a design that feels low key in all the right ways: simple, confident, and easy to connect with.

Head of Creative: Cristin Barth

Associate Creative Director and Designer: Avery Donahoe

Copywriter: Tim North

In partnership with Harpoon Brewery