HACKED
HACKED
Sallie Mae challenged us to help students find free money first and understand how to navigate the complicated landscape of student finances. So, we turned financial mumbo jumbo into practical, easy-to-understand advice in the form of a six-episode, video game inspired series designed to help students “hack” paying for college on a platform where they’re already asking questions – YouTube. 
Grand Prix, Video Series
HATCH AWARDS
Best of show runner up
Gold illustration and animation
silver long form video
Knowing that gaming is our audience’s top form of entertainment, we created an animated video game-inspired story, gamifying topics like the FAFSA and scholarships. Every aspect of our storytelling was carefully crafted to create an immersive experience that would hold our viewers’ famously fickle attention. 
Cristin Barth, Creative Director
John Mathieu, Creative Director
Avery Donahoe, Senior Art Director
Steve Friedman, Senior Copywriter
Matt Langen, Senior Designer
Animation: Heroes 4 Hire
Music Producer/Composer: Chris Plante (Modslee)
Voice Over - Troy Baker
Agency Partner, GYK